Social Media in large companies

Using Social Media like Facebook and twitter is 'hot', but in large companies, things often go wrong. I found 2 funny / interesting images today that show the problem well.

http://www.dilbert.com/fast/2010-09-13/

http://www.crmsocialmedia.com/2010/09/big-business-vs-small-business-social-media-flow-chart/